The Tamar Valley is Tasmania’s oldest wine growing area, and a place where premium cool-climate wines have become a major tourist attraction on a world scale. The Tamar Valley Wine Centre is a premium destination born from the growing numbers of visitors to our state. At least 1.28 million people visited Tasmania in 2017 with an estimated 1.5 million by 2020. It is a friendly family run establishment set to give the community something back by promoting the finest wines and beverages in the region.